Content Plan

Because our customers can’t physically see the property at this time, our listing page becomes one of the most important factors in whether a user contacts their agent, and then chooses to visit the property.

They want to be able to see exactly what the property looks like, what it’s made of, the dimensions, what others think of it, and ultimately whether it meets their needs. Our listing properties may be superior to a competitor’s, but if our listing detail pages aren’t, they’ll buy from a competitor with a superior page.