Competitive analysis

RIFO Agent--Real estate apps gamification UX design

When we apply gamification to loyalty our result is a community of loyalty real-estate platform that users who are motivated to engage and bring new users to the platform. The Real Estate Industry is very interesting in that it is extremely dependent on referrals, in fact, over the past decade over 60% of Home Buyers and Sellers stated that they were referred to their chosen agent, according to the National Association of Realtors. An industry so dependent on referrals is, by cause, also dependent on their client’s loyalty to them. This brings us to the main point here, Real Estate Agencies who are investing in gamified loyalty are engaging their clients, increasing referrals and boosting brand awareness.

At the same time, The real estate market, with trillions in annual transaction volume, has been largely undisturbed by The pandemic. That provides an enormous opportunity for innovation technical- Real estate companies like us.